Digging Right: Our Ethical Clay Playbook

Digging Right: Our Ethical Clay Playbook

Why ethical clay sourcing matters to our craft

We often forget that clay carries a story. More than 40% of global clay extraction happens without community consultation, and that matters to us.

Sourcing affects soil, water, landscape, and livelihoods. It shapes studio safety, kiln emissions, and the social footprint of every object we make.

This playbook helps us choose better materials without losing quality or creativity.

Inside, we give practical criteria, a supplier‑vetting checklist, alternatives to reduce demand, and guidance for building fair, long‑term partnerships.

Our goal is simple: make art that honors people and place.

We want suppliers who share our values and communities who benefit from our craft. We can reduce harm while keeping creative freedom and quality.

Editor's Choice
Rhassoul Moroccan Red Clay for Skin
Etsy.com
Rhassoul Moroccan Red Clay for Skin
Artisan Pick
Food-Grade Burgundy Clay Heart Piece, 70-110g
Etsy.com
Food-Grade Burgundy Clay Heart Piece, 70-110g
Pure Authentic
Plain Nakumatt 100% Natural Indian Mineral Clay
Etsy.com
Plain Nakumatt 100% Natural Indian Mineral Clay
Traditional Treat
Half-Roasted Nakumatt Edible Indian Clay 200g
Etsy.com
Half-Roasted Nakumatt Edible Indian Clay 200g

Using Clay to Source Top Candidates: A Simple Guide

1

Understanding clay and the impacts of extraction

We start by grounding ourselves in the materials we shape. Different clays behave very differently in the studio and their origins often explain why.

What clay types tell us

Earthenware: more plastic, lower firing temperatures, often sourced locally for pottery studios and decorative wares.
Stoneware: higher firing range and durability; can contain a mix of different deposits and temper, which affects shrinkage and porosity.
Ball clay: extremely plastic, used to improve workability in bodies and glazes — small quantities can have outsized effects on performance.
Kaolin (china clay): very pure, low-impurity white clay used for fine porcelain and specialty glazes.

These technical differences affect use — porosity, drying behavior, glaze fit — but they also hint at extraction patterns. For example, ball clay is often mined in deeper pits, while kaolin may come from strata that require large-scale stripping.

Even a simple heart-shaped piece like the Food-Grade Burgundy Clay Heart Piece, 70-110g carries a supply-chain story: the color, texture, and safety of that final item begin at the dig site.

Artisan Pick
Food-Grade Burgundy Clay Heart Piece, 70-110g
Food-grade artisanal clay with earthy aroma
We love this food-grade burgundy clay for its smooth, creamy texture and pleasant rain-like aroma, crafted in Strasbourg. It’s ideal for culinary traditions, tasting experiences, or small-batch uses.

Common extraction methods

Small hand-dug pits: low-tech, low-capital, often family-run; can be low-impact but lack formal reclamation and worker protections.
Open-pit mining: mechanized removal of overburden to access large deposits; high landscape alteration and heavy machinery use.
Riverbed dredging: scooping clay from riverbeds and banks; immediately affects aquatic ecosystems and sediment transport.

Ecological harms we see

Habitat loss and landscape scarring from open pits and road building.
Increased erosion and sedimentation in waterways from dredging and cleared slopes.
Water contamination from suspended solids and—occasionally—heavy metals or processing chemicals.
Dust and air quality degradation: respirable silica and clay dust affect neighboring communities.

Social consequences and risk signals

Displacement or loss of access to land for grazing, farming, or cultural sites.
Worker health risks: chronic dust exposure, lack of PPE, and unsafe machinery.
Unclear land rights or lack of community consultation, which often correlates with illegal or informal extraction.

Translating extraction model into practical risk

When we know whether clay is hand-dug, dredged, or open-pit, we can prioritize questions and next steps: ask about reclamation plans for open pits, dust control and PPE for mechanized sites, and community consent for riverbed operations. That targeted understanding lets us choose lower-impact clays and probe suppliers more effectively in the next section.

2

Practical criteria for ethical sourcing: our checklist

We want a concise, usable checklist we can take to suppliers and use in procurement conversations. Below we break criteria into clear buckets and give quick how-to steps so we assess risks without getting lost in paperwork.

Environmental: what we look for and ask for

Evidence of a formal site rehabilitation or reclamation plan with timelines.
Water stewardship: permits, freshwater withdrawal limits, and turbidity/effluent monitoring data.
Erosion control and sediment management (silt fences, staged slopes, revegetation).
Biodiversity protections: avoidance of sensitive habitats and documented mitigations.
Dust and runoff controls: watering schedules, berms, cover stockpiles, or dust-suppression tech.

How-to: request photos of the site before/after extraction, recent environmental monitoring reports, and the name of the responsible environmental officer. We once declined a shipment when turbidity records showed repeated exceedances—photos helped confirm the issue.

Pure Authentic
Plain Nakumatt 100% Natural Indian Mineral Clay
Untreated, authentic mineral clay
We source this Nakumatt clay left untreated to preserve its original minerals, color, and texture. It’s perfect for topical masks, mineral-focused uses, or artisanal projects that need a true natural clay.

Social: rights, safety, and livelihoods

Legal land tenure and documentation of rights to extract.
Free, Prior, and Informed Consent (FPIC) for work on indigenous or community lands.
Fair wages, working hours, and documented safety procedures/PPE.
Accessible grievance mechanism and evidence it’s used.
Support for local livelihoods: hiring, training, or community benefit programs.

How-to: ask for payroll snapshots, safety incident logs (anonymized), and a copy of the grievance flowchart. If they can’t show any of these, treat it as a high-risk supplier.

Transparency & traceability

Clear documentation of origin (mine/quarry name, coordinates).
Chain-of-custody records from dig site to kiln or mill.
Third-party audits or certifications where available.
Responsiveness to questions and willingness to provide samples.

How-to: ask for batch-level paperwork and an auditable trail—if they can’t produce it, insist on a lab-verified sample before purchase.

Technical: studio-ready checks

Contaminant testing: lead, cadmium, arsenic, and organics (request lab reports).
Particle size consistency and plasticity suitable for intended bodies.
Performance specs: firing range, shrinkage, and absorption.

Tip: use a portable XRF (for screening, e.g., Olympus Vanta) and send suspect batches to an accredited lab (ICP-MS) for confirmation.

Red flags (act immediately if we see these)

Lack of documentation or reluctance to share records.
Evasive answers about labor or environmental practices.
Sudden unexplained price drops.
Vague or shifting locality claims.
3

How we vet suppliers and read the signals

A step-by-step vetting process

We use a practical, repeatable flow that fits a one-person studio or a production pottery collective.

  1. Prepare a short supplier questionnaire (see prompts below) and request origin documents, chain-of-custody, recent lab reports, and 2–3 representative samples.
  2. Do an initial screen: check documentation for gaps, run quick field screening (portable XRF or basic plasticity tests).
  3. Send suspect or priority batches to an ISO 17025 lab for contaminants (ICP-MS for metals) and performance testing (shrinkage, water absorption).
  4. Score the supplier using our simple scorecard and decide whether to invite a remote or in-person site assessment.
  5. Onboard in phases: sample order → pilot batch (small production) → 90-day quality review → scale.

Quick supplier questionnaire (high-value prompts)

Where exactly is the quarry/mine? Provide coordinates and permits.
Show recent reclamation plan and timeline; who is responsible?
Describe workforce: payroll, safety procedures, grievance process.
Provide chain-of-custody for the last three shipments.
Can we visit the site or get a live video walk-through?
Traditional Treat
Half-Roasted Nakumatt Edible Indian Clay 200g
Traditional roasted edible clay delicacy
We offer this half-roasted Nakumatt as a traditional edible clay with enhanced flavor and texture from gentle roasting. It’s enjoyed as a regional delicacy or a unique culinary experience.

Supplier scorecard (simple)

CriterionScore (0–5)Notes
Origin traceability
Environmental controls
Labor & community practices
Lab-tested contaminants
Sample performance consistency

Use 0–5 scoring, set a minimum pass threshold before ordering.

Interview prompts focused on reclamation & community

“Walk us through your rehabilitation timeline post-extraction.”
“How are local communities consulted and compensated?”
“Who responds to grievances, and can you share anonymized examples?”

How to assess certifications & audits

Confirm the certifier’s accreditation and scope (ISO, third-party name).
Check audit dates, sample sizes, and corrective action records.
Cross-reference lab IDs and chain-of-custody numbers; legitimate audits answer follow-up queries quickly.

Reading signals: positives vs warnings

Positive signs

Open sharing of records, photos, and contactable references.
Clear reclamation milestones and community programs.
Willingness to host visits or live video tours.

Warning signs

Refusal to share basic paperwork or inconsistent sample performance.
Reluctance to allow visits or long delays in providing batch paperwork.
Sudden price swings without plausible explanation.

Contract clauses and phased onboarding

Ask for short clauses: environmental remediation commitments, traceability guarantees (batch IDs), periodic reporting (quarterly monitoring), and remediation escrow for major impacts. Start with controlled volumes and acceptance criteria so we can test materials and relationships before larger commitments.

4

Alternatives, studio practices, and reducing demand

We shift from sourcing to stewardship: cutting demand for newly mined clay and squeezing more life from the material we already have. Below we share practical options and step-by-step studio habits that let us keep quality high while shrinking our footprint.

Lower-impact material choices

Reclaimed/recycled clay streams: buy from reclaim processors or accept community donations of recycled studio clay.
Small-scale cooperatives: prioritize miners who publish stewardship plans and share volumes transparently.
Local clays: favor nearby deposits to reduce transport emissions and support regional economies.
Premium Pick
Premium Non-Roasted Nakumatt Natural Mineral Clay
Untreated, mineral-rich clay from India
We provide this non-roasted Nakumatt to preserve its raw mineral profile and natural texture, making it suitable for topical applications, mineral supplementation, or craft uses. It’s sourced with care for purity.

Simple reclamation workflow (how we do it)

  1. Collect fresh scraps and trimmings daily into labeled buckets (by clay body).
  2. Allow very wet scraps to settle; decant excess water to reuse for glaze mixing.
  3. For stiff or dried scraps: break or chip into small pieces, soak overnight in lukewarm water until paste forms.
  4. Drain, de-air by wedging or run through a pugmill (small-capacity models like Axner pugmills work well for studios) for 15–30 minutes.
  5. Bag or store in sealed tubs at workable moisture; make small test tiles before putting back into production.

Quality control for recycled clay

Run a 1–2 kg pilot: throw or press test tiles, dry and fire them to your target temperature.
Measure shrinkage and compare absorption and color to the original body; log results.
Keep reclaimed clay separate by batch ID until you’ve validated consistency for three consecutive firings.

Studio tactics to reduce waste and demand

Accurate batching: use a reliable digital scale (0.1–1 g resolution for additives). Pre-weigh standard mixes and label containers.
Strategic drying & storage: use stackable, airtight tubs; avoid leaving thin slabs exposed; rotate stock using FIFO (first in, first out).
Extend value: blend a small percentage (10–25%) of reclaimed or lower-cost local clay into higher-value bodies to stretch them without changing performance noticeably.

Substitutions and packaging

Substitute commercial grog with crushed reclaimed fired shards for many throws.
Swap single-use plastic bags for reusable lidded tubs, food-grade buckets, or compostable paper sacks for finished goods and raw clays where appropriate.

Practical trials, clear batch records, and small, repeatable workflows let us adopt these practices without risking product quality—often saving money and reducing incoming material by noticeable amounts.

5

Building long-term partnerships and advocating for better practices

Why long-term relationships beat one-off buys

Ethical sourcing isn’t a checkbox—it’s a shared journey. When we treat suppliers as partners, we create space for real improvements: small mines can justify investments in dust control, reclamation, or worker training because they see predictable demand. In one example from our network, a three-year commitment to a regional supplier helped them install a sediment pond and cut fine-clay losses by ~30%—a win for quality and the landscape.

Our engagement roadmap: practical steps

Identify priority suppliers: rank by volume, risk (environmental/worker), and strategic importance.
Set shared goals: agree on 2–4 measurable targets (e.g., reduce spoilage 20% in 18 months; train 100% of workers in safety).
Create contract milestones: longer-term contracts with staged payments tied to verifiable improvements.
Co-invest where useful: offer matching funds for mitigation works, testing equipment, or training programs.
Monitoring & reporting cadence: combine monthly operational updates, quarterly remote checks (photos, basic metrics), and annual site visits or third-party audits.
Escalate or exit: document non-performance thresholds and remediation timelines; be prepared to pause purchases if commitments fail.
Best Value
Pure Bentonite Clay, 30–200g Natural Powder
Versatile detox, skincare and culinary clay
We offer 100% pure bentonite clay in multiple sizes for detox baths, face masks, and culinary uses; it helps draw out impurities and soothe skin while mixing easily. Fast international shipping options are available.

Working together: technical feedback and capacity building

We don’t just demand change—we help. Sharing simple technical feedback (e.g., sieve specs to reduce contaminants, optimized drying techniques) can cut waste and improve yield. Consider sponsoring short workshops or a shared technical manual. Small grants for PPE or a basic lab kit to test shrinkage and impurities often yield outsized returns.

Collective action: leverage our buying power

Pooling demand with other studios or buyer coalitions amplifies leverage. Join guilds, form regional buyer groups, or share vetted supplier profiles so reputations (good or bad) travel fast. A coordinated request for improved documentation or a joint RFP can push suppliers toward transparency faster than any single studio.

Communicating choices to customers

Be honest and specific: label provenance, note improvements (“sourced from X cooperative; we funded reclamation works”), and explain tradeoffs (higher cost, small color variation). Use photos and short stories to show progress—customers reward transparency and tangible impacts.

With these partnership tools and collective strategies in place, we’re ready to turn commitments into measurable change—and move into actionable next steps.

Putting ethics into practice: our next steps

We close with a call: adopt the checklist, run a small pilot to vet one or two clay sources, and commit to ongoing improvement and transparency. Start small, document results, and treat each step as learning — not perfection. Our checklist is a practical tool, not an endpoint.

We invite studios, suppliers, and educators to participate: share findings, swap reclamation techniques, and elevate supplier expectations together. Progress is iterative; small improvements in sourcing, reclamation, and studio practice compound. Commit with us to transparency and improvement so we can raise standards within our community.

37 Comments

  1. Random thought: is edible clay like Half-Roasted Nakumatt Edible Indian Clay subject to stricter sourcing rules? I know it’s sold as food in some places, which would mean different regs. The line between cosmetics, food, and art supplies gets messy.

    • Also watch out for labeling: ‘edible’ doesn’t always mean it’s tested for that country. Ask for specific lab reports or certs.

    • You’re right, Mia. Edible-grade clays often have additional regulatory hoops and testing. If you plan to use a clay for anything ingestible, ask for safety certificates and third-party testing. For studio-only use, those certificates still help indicate cleaner processing.

  2. Quick rant: why is it so hard to find decent provenance info on popular listings? I clicked on several items including ‘Pure Bentonite Clay, 30–200g Natural Powder’ and the descriptions are basically copy-paste marketing. Can you recommend specific questions to ask sellers so they can’t hide behind fluff?

    • I hear you. Try asking: 1) Where exactly (region/village) was this clay sourced? 2) Who extracts it (company/co-op/family)? 3) Do you have photos of the extraction site or a reference? 4) Any third-party tests or certificates? Concrete, pointed questions reduce fluff.

    • Also ask about worker safety measures and whether they do any land rehabilitation after extraction. Those are big signals.

  3. Really loved the checklist section — finally something practical. I did wonder about how you score suppliers when they only sell small batches on Etsy (like the Rhassoul Moroccan Red Clay for Skin listing). Do you treat small sellers differently? Curious how sustainable practices scale.

    • Totally agree with Marcus. Also: if a seller lists Food-Grade Burgundy Clay Heart Piece and answers your questions, that’s already a good signal.

    • Great question, Emma. We don’t penalize small sellers automatically. We look for transparency: clear origin, extraction method, and willingness to share photos or references. Small-batch sellers can be more ethical, but we still ask the same core questions from our checklist.

    • Yep — ran into the same issue. Small sellers were actually easier to talk to than brands. One provided mine with a short video of their site, which was super helpful.

  4. Fun comment: ‘Putting ethics into practice: our next steps’ read like a mission statement. Love the ambition. Slightly worried about time/resources though — any tips to get a small studio to adopt this without feeling overwhelmed? 🙃

  5. This line stuck with me: ‘reduce demand by rethinking studio waste.’ I’ve been experimenting with rehydrating and reworking scraps instead of tossing them. Kind of a game-changer and saves cash lol. Anyone tried mixing small amounts of Pure Bentonite Clay back in to change texture?

    • I’ve done tiny additions of bentonite to scraps — improved workability but can make things more prone to cracking if overdone. Test, test, test!

    • Happy you found that useful, Marcus. Bentonite can change plasticity and drying behavior — use sparingly and test first. We usually recommend keeping records of test batches (weight, proportions, drying times).

  6. Short and sweet: can someone explain the difference between ‘Half-Roasted Nakumatt Edible Indian Clay’ and ‘Premium Non-Roasted Nakumatt Natural Mineral Clay’ in terms of my studio use? I’m not using them for food but want to know if roasting affects plasticity or safety for firing.

    • fwiw I use non-roasted for handbuilding bc it’s friendlier to join, roasted for groggier texture in larger forms.

    • Roasting changes organic content and can affect color and workability. Roasted tends to be drier and less plastic (good for reducing shrinkage), while non-roasted is more plastic. For firing, both can be used but test for absorption and firing behavior first.

  7. Okay, honest thought: the checklist is great but feels a bit academic for weekend potters like me. Could there be a ‘Quick Start’ version? Maybe just 3 top signals to look for on an Etsy listing. (Yes I saw Rhassoul Moroccan Red Clay and Pure Bentonite Clay listings that have zero words about extraction.)

    • A TL;DR would be so helpful. I’m a weekend maker too and don’t have time to deep-dive every time.

    • Good call, Oliver. We’re drafting a Quick Start one-pager with 3-5 immediate signals: clear origin, extraction method or worker info, and sample/testing policy. We’ll link it in the next post update.

  8. Love the alternatives section. I started blending tiny amounts of local clays with the Premium Non-Roasted Nakumatt Natural Mineral Clay to reduce import needs. Results: lower carbon footprint + fun color shifts. Pro tip: keep a lab notebook 😂

  9. Constructive nitpick: the ‘how we vet suppliers’ examples are useful but the article could include scripts for awkward questions like worker conditions and land use. Asking ‘Do you use sustainable extraction methods?’ sometimes gets a canned reply. Real wording matters.

    • Yes — ask for ‘photos of the extraction site taken this year’ and ‘references from two buyers who can confirm practices’ — that’s worked for me.

  10. I appreciated the section on reducing demand — we tried swapping in a little Pure Bentonite Clay as a test and ended up making a whole line of smaller vessels to use less material. Also, typo on page 6? ‘Provenence’ — otherwise stellar work. 🙂

    • Thanks for the catch, Sophia! We’ll fix ‘Provenence’ to ‘Provenance’ in the next edit. Love hearing about your smaller-vessels line — creative and sustainable win-win.

    • Small vessels are great — less clay, faster firing, more sales per kiln load. Win.

  11. Loved the vetting signals section. But I worry about greenwashing — some Etsy listings like ‘Plain Nakumatt 100% Natural Indian Mineral Clay’ read ethical but have zero provenance info. How do you push for better transparency without burning bridges with sellers?

    • Excellent point. We recommend a two-step approach: educate first (ask friendly, specific questions using our checklist), then offer resources — e.g., templates for provenance questions. If responses are vague after follow-ups, mark them for limited use until clearer info is provided.

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